F1: Hugo Boss set to end F1 sponsorship for Formula E move
German fashion hous♑e Hugo Boss is set to end its 30-year-plus stint in Formula 1 and turn its focus to sponsorship in Formula E next year.
Hugo Boss first entered F1 in 1981 with McLaren, enjoying a relationship that lasted until 2015 when it bega🉐n a new partnership with Mercedes, whom it currently sponsors and produces team wear for.
However, Hugo Boss' agreement with Mercedes is set to end next year ahead of a move into Formula E, as revealed by CEO Mark Langer in an interview with German magazine Focus.
German fashion house Hugo Boss is set to end its 30-year-plus stint in Formula 1 and turn its ꧋focus to sponsorship in Formula E next year.
Hugo Boss first ente𝔉red F1 in 1981 with McLaren, enjoying a relationship that lasted until 2015 when it began a new partnership with Mercedes, whom it currently sponsors and produces team wear for.
However, Hugo Boss' agreement with Mercedes is set to end next year ahead of a move into Formula E, as revealed by CEO Mark Langer in an interview with German magazine Focus.
"Of course Formula One is the top class 🐻of motor racing, but Formula E is more innovative and sustai𝕴nable,” Langer said.
“The engines, the races in major cities - that is something a younger audience likes, which o🧸ffers new opportunities.
“After🐲 many years in Formula One, really since Jochen Mass in the '7ᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚ0s, we have been thinking what is the next thing?”
Formula E is set to boast a grid featuring many of Germany's biggest car manufacturers come seaജson six, set to start in 2019, with Porsche and Mer💝cedes planning to join BMW and Audi, both of whom already race in the all-electric series.
