Monster Energy, the massive gl🐈obal drinks company, has become pre🌌senting sponsor of the 2010 Isle of Man TT.

The deal, announced by the Isle of Man Government Department of Economic Development at Silverstone this week, will see the Monster brand attached to both Supersport races and the TT's official radio broadcast, as well as the event br♑anding for 201🉐0 becoming The Isle of Man TT fuelled by Monster Energy.

The announcement event was attended by several leading TT riders, including John McG♉uinness, Steve Plater, Guy Martin, Keith Amor and Michael Rutter.

Monster is an active supporter of atꦬhletes in a range of sports, inc𝓡luding many involved in bike racing - like MotoGP legend Valentino Rossi.

Monster Energy Europ💜ean Marketing Director Jamalﷺ Benmiloud said:

"Our br🔯and is an active supporter of many of the world's truly great high octane sports events and the 𝓰TT Races are right up there with the best of them."

"It is aꦺ truly incredible event with some of the world's most talented motorcycle racers and it is a privilege to be associated with it."

As part of their sponsorship, Monster will live up to its reputa🐼tion for putting on a show in the form of music and high profile appearances from Monster Energy-endorsed ambassadors.

The company is expected to bring in the Monster Army Camp and DJs, as well as feeding the spectacle on the promenade alongside th🌄e already scheduled entertainment programme.

Geoff Corkish, Politi🎐cal Head of Isle of Man Tourism, added:

"Commercial partners are so important to the future development of the TT Races as they help to fund the running of the event. This additio𒊎nal prestigious sponsorship confirms that the TT represents an excellent commercial proposition for brands and companies and will add a huge 🌺amount to the fans' festival experience."