Ducati shed light on Marc Marquez’s huge marketing impact

Ducati reveal Marc M𒁏arquez is aiding them off-tr💦ack too

Marc Marquez
Marc Marquez

Marc💃 Marquez’s arrival at Ducati is already p꧟aying off, on and off track.

While he has bee🌠n busy developing the GP25 at the MotoGP Sepang test, he🌟 is boosting Ducati in terms of marketing too.

Ducati know that they have an eight-time world champion - and th💃e most famous face in the spo𓆏rt today.

“We have a lot of satisfaction also from the communications point of view🅠,” sporting director Mauro Grassilli told .

“It’s not that we didn’t have any befor⛦e, but I think with Marc with are reaching an audience that before was maybe more difficult to reach.

“So, he is helpin💧g us from that point of view, as well.”

His factory Ducati teammate Francesco Bagnaia is also making ﷽inroads in these areas, the brand claims.

Bagnaia, despite his two titles, hasn’t yet h𒉰it his ceiling in terms of fame or popularity out൩side of hardcore MotoGP fans.

But Grassilli insis♐ts he is improving:🔯 “Without a doubt. Let’s remember that Pecco is a world champion.

“He is a character who is doing well on the track, but also off it. There is still some way to go, but he is doin꧅g so many off-tra𒐪ck activities, with which he is helping to give visibility not only to Ducati as a company, but also to “Francesco Bagnaia as a rider, as a professional, and as a sportsman.”

Ducati will again welcome Lenovo as their title sponsor ജfor the 2025 MotoGP season.

But not every factory team will possess a title sponsor. Notably, Honda’s association with𒊎 Repsol has expired.

Ducati’s Grassilli has concerns.

“Ever since I started in this business at a somewhat higher level, the desire has always been to bring in partners from outside o💎f the industry,” he said.

“So that we can speak throug🅰h our sponsors to an audience other than tꦛhe motorcycle enthusiasts.

“The fact that we see other teams that have no title sponsors,🐠 or very few sponsors from other ꩲsectors, if any, is a cause for concern.

“Because it 𝓀means that we are talking to the same people, and that is not the♑ goal of Ducati, and should not be the goal of the championship in particular.”

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