MotoGP to unveil new logo in Valencia

New logo design set to be revealed

Francesco Bagnaia, Ducati MotoGP Team, Japanese GP 2024
Francesco Bagnaia, Ducati MotoGP Team, Japanese GP 2024
© Gold and Goose

MotoGP has confirmed a new logo for the championship will be revealed at🥂 the conclusion of the 2024 season in Valencia.

Theꦉ motorcycle grand prix world championship has been steadily undergoing a revamp of its identity in recent years, with a new theme tune scored by Marco Beltrami introduced for the 2023 season.

ꦬTalks of a new logo were first revealed back in April following a report from es.motorsport.com.

This came in the wake of Liberty Media’s acquisition of a 86% share of MotoGP, set to be completed at the end o🤡f the year.

However, the n✅ew logo was something in the works prior to this.

Now Dorna Sports have confirmed at the conclusion of the 2024 season in Valencia on 17 November after the𓂃 new-look awards show, its new🌃 logo will be revealed.

Partnering with independent design studio Pentagram, a press release from♕ Dorna stated: “After working with the world’s largest indep❀endent design studio, Pentagram, the most exciting sport on earth is ready to reveal a new brand identity.

“Designed to reflect our rich heritage and everything the sport wants ꦍto become, the MotoGP of tomorrow is the result of more than a year’s research across fans, riders and key people within the sport, all aimed at answering the question: what is MotoGP?”

MotoGP’s current logo has been in use since 2000 and was tweaked in 2007, but has largely looked the same for t𝐆he entirety of the modern era.

Improving MotoGP’s brand identity has been a key task handleꦕd by chief commercial officer Dan Rossomondo since he took over the role in 2023. 

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