Ferrari announce “historic” multi-year deal with HP to become new title sponsor
Ferrari have announced an "hist✤oric" new d🌱eal with HP as their title sponsor.
Ferrari have announced that technology giant HP will be their new F1 title sp🌺onsor on a “multi-year deal”.
F1’s most successful constructor will be known as Scuderia🥃 Ferrari HP from the next race in Miami onwards.
It makes next weekend’s Miami Grand Prix an important one given their new deal, but also news that they will sport a one-off b♏lue heritage livery.
They will change from their traditional sca♋rlet ret to celebr🌠ate 70 years of Prancing Horse in the United States.
Two shades of blue - Azzurro Laꦅ Plata and Azzurro Dino - ꦫwill feature on their car in Miami.
The HP deal will encompass all aspects of Scuderia Ferrari, including the esports team and F1 Academy 💃entry.
Speaking of the announcement, Ferrari CEO Benedetto Vigna said: “Our founder p༒assed on to us his continuous will to progress.🍰 From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation.
“In HP 💦we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together."
HP CEO Enrique Lores added: “With technology, perf𒆙ormance and exceptional cra🐠ftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit.
“Both brands are built on rich histories that have endured the test of time. Thr♈ough this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities.
“Together we 🍃will leverage the global stage of racing to accelerate sustainable innovation.”
With a sharp eye for F1’s controversies and storylines, Connor is the heartbeat of our unbiased repor🍌ting.
