Why Wolff still wants Porsche to enter F1 after Red Bull talks collapse

Mercedes boss Toto Wolff believes Porsche would be a “great addition” for F1 after talks between the German brand and Red Bull broke down.
Toto Wolff (GER) Mercedes AMG F1 Shareholder and Executive Director. Formula 1 World Championship, Rd 14, Dutch Grand
Toto Wolff (GER) Mercedes AMG F1 Shareholder and Executive Director. Formula 1 World…

Porsche were in deep discussions with Red Bull over a po🌞tential deal from 2💫026, however an agreement couldn’t be reached.

"The premise was always that a partnership would be based on an equal footing, which would include not only an engine partnership but also the team,” P🥀orsche said🌟 in a statement. “This could not be achieved.

ꦇ"With the finalised rule changes, the racing series nevertheless remains an attractive environment for Porsche, w🔴hich will continue to be monitored.”

Audi have already confirmed they 𒁏will be a power unit supplier from 2026, while they are expected to complete the takeover of Sauber at some point.

A showcar in the pits as Audi has officially registered as an F1 engine manufacturer for the 2026 regulations. Formula 1
A showcar in the pits as Audi has officially registered as an F1 engine manufacturer for the…

With Audi already confirmed, Wolff is hopeful that another manufacturer like Porsche joins F1 in the༺ neℱar future.

“Definitely, it would be a great thing for F1 if Porsche would j💜oin as well,” Wolff said during the Italian GP weekend. “They just need to figure out if there’s another interesting project, whether theꦜy can buy a team. 

“Maybe that’s not ‘26,🌄 may൩be that’s ‘27 or ‘28. They would be a great addition to the grid in F1.”

(L to R): Stefano Domenicali (ITA) Formula One President and CEO with Toto Wolff (GER) Mercedes AMG F1 Shareholder and
(L to R): Stefano Domenicali (ITA) Formula One President and CEO with Toto Wolff (GER)…

Wolff also thinks Porsche join🌟ing F1 would bene🀅fit the sport as a whole.

“Every large corporation, especially auto companies, not only♑ auto companies because Red Bull is pretty good at that,” Wolff added. “Not only buys a racing team and invests large amounts of money into running it but invests even more into activation is beneficial to F1. 

“If a brand like Porsche, that is known all over the world🐠 puts their marketing dollars to activate F1 we will all be benefitting and ꧅I think this the important part, not just having a team and running it but in all the markets we race. 

“Big adve🍸rtising, big campaigns, putting the brand out there, that’s why having these big brands in F1 is important.🅠”

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