Rich Energy’s William Storey’s cryptic message prompts intrigue over BSB return
Unusual social ꦅmedia post is linked to a familiar Finn from BSB
Social media posts 🐽from Rich Energy and its CEO William Stꦜorey suggest the brand could be making a return to BSB this year.
The energy drinks company last featured on a BSB grid in 2022🍸, when it sponsored the OMG Racing team which guided Bradleyꦡ Ray to the title that year in the Superbike class.
The seemingly possible return to t༺he paddock this year would be in the Supersport class, however.
Storey posted a 25-second video to social media showing a motorcycle in the company’s traditiona🐟l gold and black colours.
Launch of the n෴ew Rich Energy Superbike today 🇬🇧
— William Storey (@richenergyceo)
From the video it’s not immediately o🦩bvious what the bike is, but🍰 a quote tweet from the Rich Energy account includes ‘MV Agusta’ as a hashtag.
A quick check of Rich Energy’s Instagram stor🦩y will lead you to Paula Joukanen who is working on the stand at the MP Motor🍌cycle Show in Helsinki where the bike is being displayed.
The two-time Finnish Champion – once in Supersport 300, once in Supersport 600 – made 🦩an appearance in the Supersport class at last year’s Brands Hatch BSB in October with the support of his compatriot Eemili Lahti.
Kantola didn’t finish Race 1꧂, and was 35th in Race 2, but his own Instagram post from that weekend at Brands Hatch indicates that he, at least in October, was planning his own return to BSB for🍨 2025.
“Nಞow we train more and next year we are faster and stronger and we return to BSB,” he wrote.
There’s nothing official yet, but, if Kantola is planning a return to the B♐ritish Championship, then Rich Energy’s apparent involvement with him would indicate a potential tie-up between the two.
Alex joined the team in August♏ of 2024 having covered consumer and racing motorcycle news at Visordown for two years.
